"Art Is Anything You Can Get Away With"
-Andy Warhol
About Me
Hey! I'm Aaron Caldera, a freelance Senior Web and Graphic Designer passionate about creating meaningful design experiences.With over 11 years in the design realm, I've collaborated with international brands such as Netflix and Amazon Prime Video, and I'm currently shaping the future of design helping clients reach their goals in the El Paso-border area.
With a Bachelor of Arts in Media Advertising and a Minor in Graphic Design from the University of Texas at El Paso, I bring a wealth of knowledge and creativity to every project. Over the years, I've had the privilege of working with clients across various industries, honing my skills in Graphic/Web Design, media production/filmmaking and advertising.
I'm currently freelancing, eager to collaborate with new clients and agencies to create impactful campaigns and designs. My goal is to continue expanding my skills and knowledge, delivering high-quality work that resonates with audiences.
Let's work together to bring your vision to life!
Principles
Simplicity
Clear, user-friendly designs that are both functional and delightful.
Innovation
Always pushing boundaries to create products that truly resonate and make an impact.
Collaboration
Design is a team sport. I believe in co-creating with cross-functional teams to bring the best ideas to life.
How
My design process for web and graphic design involves several key stages: Research and discovery to understand client needs, concept development to brainstorm ideas, wireframing and mockups to visualize the design, design development to create the elements, prototyping for web design, feedback and iteration to refine the design, finalization and delivery of the files, implementation for web design, testing and launch, and ongoing maintenance and updates to keep the design relevant.
CURRENTLY BASED IN EL PASO, TEXAS